What can I do to improve my Shopify store?
There are many factors to consider in making your Shopify store look more aesthetically pleasing to attract sales.
First, you need to establish your own brand. Give an overview of your brand on your page by introducing yourself, engaging and showing the people what type of products your site hosts.
Make it clean and elegant. As much as possible try to avoid clutter that makes your site look unpleasant.
Avoid colored backgrounds. Colored backgrounds, make text difficult to read, thus making the information difficult to process. If you must use colors other than white or black, use pastel colors. Avoid crowding the site with too many elements--use white space well!
These are some of the tips that you can consider to make your site more appealing to your customers to guarantee sales.
There are a lot more you can do to ensure your site generates the sale that you want. You can read more about how you can do this here: 11 Reasons Why your e-Commerce Home Page is Making our Designers Cry