What makes a perfect listing?

Spocket for Suppliers: Learn how to make your listings more attractive

Grace Albano avatar
Written by Grace Albano
Updated over a week ago

A product listing that is well-equipped with complete details and specifications increases your chances of getting discovered by retailers and boosts attractiveness for end consumers to place orders.

The following outlines the parts of a listing and the elements that help drive more imports:

Product Images

  1. B-roll highlighting features

    B stands for background or behind. Essentially, close-up pictures of your items at another angle. This gives better visibility of the item and is very helpful for customers to decide whether to buy the item or not.

  2. Images for Variants

    Customers who are trying to choose which variation of the item to buy will find that having variant images are really useful. This helps them to see other versions of the product more clearly before placing their order.

  3. Flat (no model) white background picture

    Flat images with white background are commonly used when selling products online because they provide a standardized and professional look that works with any storefront theme.

  4. Sample packaging

    Product packaging is extremely important. How you convey the packaging of an item absolutely helps in establishing a favorable first impression and lasting brand loyalty. This also helps you stand out from other competitors and ultimately helps customers in deciding their purchase.

  5. Size chart

    Sizing charts typically list the precise range of inches (imperial) or centimeters (metric) for each size that is available. If a customer is unsure of their size, they can measure themselves at home using this information. Making sure customers purchase the appropriate size can reduce returns and boost sales due to client satisfaction.

  6. No watermarks

    Having watermarked images defeats the purpose of dropshipping. Merchants utilize the platform to look for items to import and sell in their storefronts.

Listing Title

  1. Character count - <80 (including spaces)

    Good titles make it more likely that your products will show up in search results and can get people to click on your listings. Include key tags that consumers would look for when searching for a specific product. Long and cluttered titles appear unprofessional, eroding trust in your listings. Leave the remainder of your product's vital information in the description.

  2. Listing specifications

    The word structure will vary based on the type of goods you are selling, but it should look something like this:

    What it is + Color + Size (length, width, height) + Material + Other Relevant Specification

  3. Keywords

    Keywords are an essential component of any product listing. People will use your keywords to find your product. Excellent keyword selection will improve clicks and purchases, so take your time with this step.

Product Description

  1. Using bullet points

    This helps avoid the inconvenience of a lengthy paragraph that can be difficult to understand. Instead, it improves readability by having all of the information in a much more user-friendly format.

  2. The material of the product

    The material you select influences the function, design requirements, and, most importantly, the cost of the product, therefore it is a significant component of the description, especially if retailers are seeking products that are aligned with their advocacy (e.g. ethical, sustainable, etc.)

  3. Care and maintenance instructions

    When deciding whether to buy goods, especially apparel, care labels are necessary. It would be difficult to know how to properly care for a certain product without the guidance of an accurate care or content label, which over time might destroy it.

  4. Dimensions (if applicable)

    A product’s measurement is quite simply the size (LxWxH) and weight of a product. While product images are crucial in purchase decisions, dimensions are also important since they give customers a sense of scale.

  5. Package Inclusion

    By providing the product inclusions, you could help customers understand exactly what to expect from the box.

Price Point

  1. Can you offer a minimum discount margin of 25%?

    Dropshippers as well as their end customers are attracted to margins. Offering larger discounts helps retailers get a sense of the profit they can realize if they were to list your product in their store.

  2. Are your list prices competitive with other suppliers of the same niche?

    Competitive list prices are a main factor for how retailers decide on which products to import when they have multiple similar items to choose from.


  1. Do you have images for your variants?

    These images will allow retailers to select specific variants that they wish to sell. Make sure the name and tag are the same as the original.

  2. Do your variants show the correct number of stock?

    An inventory count is required before listing the product on the website. The best practice is to update your inventory count on a regular basis to provide the best product availability. Getting orders for products you don't have deters retailers from importing your products in the future.

  3. Are the variants easily distinguishable by name?

    We must ensure that the products listed on our website are accurately described and clearly display their relevant variant names. If you have a product with multiple unique variants, you should be sure that all variants are accurately listed in your catalogue. You should also be using the most specific variant name for each listing.

Processing Time

  1. Can you process orders within 72 hours of order placement?

    The faster an order gets shipped, the happier customers are. Our retailers use Spocket for our access to locally-sourced suppliers. Ideally, processing times that range from 24-72 hours are considered fast. Beyond this, customers tend to rethink their purchases and look for similar items and stores that might ship faster.

Shipping Information

  1. Do you offer free shipping?

    Customers love free shipping. Eliminating shipping charges makes it easier for retailers to calculate profit margins and provides the ability to market free shipping to their end consumers generating a positive experience and repeat orders

  2. Can you ship items out within 72 hours of order fulfillment?

    People want to receive their newly purchased goods as soon as they can. Any type of business that uses express delivery will see an increase in client satisfaction and repeat purchases.

  3. Which regions can you ship to?

    Adding your to and from locations allows you to provide a consistent experience to the retailers. The marketplace provides visibility for retailers on where you are shipping the orders from and your location availability.

Return Policy

  1. Indicate terms of when an item is allowed to be returned (e.g. may return item if it arrived defective or incorrect)

    It is imperative that you provide the conditions upon which you will accept a return as this is a criterion that retailers will look for when deciding on which products to import.

  2. Indicate number of days from receipt wherein an item is allowed for return

    The number of days from receipt that an item can be returned is crucial since it allows the customer to make an informed decision.

  3. Indicate who handles return shipping fee

    Indicating the return shipping fee is needed to ensure that the customer is fully aware of their responsibilities as well as to prevent any misunderstandings during the process.


Disclaimers state what your website's or business's restrictions are. Having disclaimers essentially protects the business against any legal liabilities by informing users that you are not liable for how visitors use your website or for any harm users may experience as a result of your content.

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